Gap Mission Statements


Gap Inc. is an American clothing and accessories retailer, founded in 1969 by Don Fisher and Doris Fisher. The company operates six main brands: Gap, Banana Republic, Old Navy, Athleta, Intermix, and Janie and Jack. Gap Inc. also owns the digital retail platform Piperlime.

The company’s mission statement is “to make it easy for customers to express their personal style.”Its vision is “to become the world’s favorite wardrobe.”

Gap began as a single store in San Francisco in 1969 selling Levi’s jeans and LP records. Today, Gap Inc. operates over 3,000 stores across the United States and employs over 140,000 people. The company has been widely praised for its commitment to social responsibility, including its support of the United Negro College Fund, the Anti-Defamation League, and other charities.

In 1969, Doris and Don Fisher opened the first Gap store in San Francisco. Today, Gap Inc. is a prominent international specialty retailer with six brands – including Gap, Banana Republic, Old Navy, Piperlime, Athleta, and INTERMIX – approximately 3300 stores worldwide. Men’s and women’s clothing, accessories, and personal care products are sold.

Gap’s mission is to “merge fashion, function and fun in order to deliver great products at great value with the goal of creating a new American standard for quality and style.”

The company’s vision is “to become America’s best apparel retailer and the world’s favorite jeans brand.”

Today, Gap Inc. is a publicly traded company on the New York Stock Exchange (NYSE: GPS) and is headquartered in San Francisco, CA.

In 1969, Doris and Don Fisher opened the first Gap store in San Bruno, California. The store was designed to offer consumers an alternative to the traditional department store, selling Levi’s jeans at a discount. The name “Gap” referred to the generation gap between young people and their parents.

The company expanded rapidly in the 1970s and 1980s, opening new stores across the United States. In 1983, Gap Inc. made its first acquisition, buying clothing retailer Banana Republic. The following year, Gap Inc. went public on the New York Stock Exchange (NYSE: GPS).

In the 1990s, Gap Inc. continued to grow, opening new stores and acquiring new brands. In 1994, the company launched Old Navy as a low-cost alternative to its other brands. In 1999, Gap Inc. acquired online retailer Piperlime and Athleta, a women’s fitness apparel brand.

The Company has two segments: Stores, which includes Gap, Old Navy, and Banana Republic’s retail locations, and Direct, which consists of online business operations both domestic and international.

We are proud of our history and heritage as an American company, and we remain committed to operating our business in a way that reflects our values of social and environmental responsibility. Our goal is to provide great quality products at amazing prices while always delivering an exceptional customer experience.

Our brands – Gap, Old Navy, Banana Republic, Athleta, Intermix and Hill City – are each designed to appeal to a different customer. Our products are available in a wide range of sizes, fits and styles, so our customers can find the perfect product for their personal style.

We are committed to running our business in a way that reflects our values of social and environmental responsibility. We strive to be a leader in sustainability, and we work hard to make sure our products are made ethically and with minimal impact on the environment.

We want everyone who shops with us to feel good about their purchase, knowing that they are supporting a company that is working to make a positive difference in the world.

Gap’s goal is to become the world’s most iconic, trusted and loved retailer. Our mission is to make it easy for everyone to express their personal style. We do this by offering great fashion at an irresistible price in a fun, easy-to-shop environment – online and in our stores. And we do it by being a company that values diversity, inclusion and respect for all people.

“Gap, Inc. is a brand-building company,” says the Gap’s mission statement. Through amazing product design, distinctive store experiences, and compelling marketing, we create emotional connections with customers all over the world. In addition to its goal statement, The Gap has a purpose statement that serves as a road map for their employees’ everyday activities.

“Our objective? Simply put, to make it easier for you to express your own style throughout your life. We have more than 150,000 enthusiastic and talented individuals around the globe who work tirelessly to ensure that our clients are able to realize this aim.”

In 1970, the company expanded to include a second store, also in San Francisco. By 1974, there were 10 Gap stores across the United States. The company continued to grow rapidly throughout the 1970s and 1980s, opening new stores and expanding its product range to include items such as clothes for children and teenagers, as well as women’s wear.

In 1983, the company launched its Banana Republic brand, which offers a more upmarket range of clothing. Today, Gap Inc. operates over 3,700 stores across the United States and employs over 137,000 people. The company’s brands include Gap, Banana Republic, Old Navy, Athleta, and Intermix.

The Gap’s success is built on its strong relationships with its customers and employees. The company has a long-standing commitment to providing excellent customer service and offering quality products at great value. It also recognises the importance of investing in its people and offers a wide range of training and development opportunities for its employees.

The Gap is committed to operating in a responsible and sustainable way. The company has set ambitious goals to reduce its impact on the environment and to make a positive difference in the communities where it operates.

Looking to the future, Gap Inc. plans to continue growing its business by expanding its online presence, opening new stores, and launching new products and brands. The company is committed to delivering shareholder value by continuing to deliver strong financial results and creating long-term, sustainable growth.


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