Tag: Brand

  • Mixed Branding

    Mixed branding is a strategic brand management approach that involves using multiple brands to reach different segments of the market. This can be done by creating different sub-brands, or by using different brands for different products in the same product line. Mixed branding can be an effective way to reach a wider range of consumers, … Read more

  • Personal Branding Essay Example

    The impact of the current recession on prospective graduating students is unquestionably another reason to why a well-branded university grad is so important. The overall idea of branding, vital personal information of the author, and research that will ultimately lead to Fatimah’s recommended growth for her to stand out in today’s highly competitive employment scenario … Read more